Ins Abaya Inaugurates Fourth Store in Hyderabad

Ultra-Modern Abaya Showroom Ins Abaya Inaugurated

Hyderabad, July 12 – Once a simple body veil worn by women, today, the Abaya’s use has transcended beyond its original purpose. Today, Abayas, or Burqas, as they’re known in Indian parlance, have evolved significantly from simple body veils into fashion-forward garments that cater to the diverse tastes of women across the globe.

Influenced by the convergence of cultures and the stylish preferences of Muslim women in the Gulf, abayas now come in a multitude of varieties and styles. This evolution is driven by personal travel and the pervasive influence of social media, which has brought global fashion trends to local markets. Addressing the gap in supply and demand for international-style Abayas, Ins Abaya, ‘Saudi’s luxury brand’ has inaugurated its fourth store in Hyderabad.

The inauguration of a unique ultra-modern showroom for Saudi abayas (burqas), Ins Abaya, took place on the evening of July 12 at Mannat Plaza, Sayeedabad Crossroad, by international Karate champion and Advocate Syeda Falak. The two-story showroom showcases hundreds of modern fashion abayas from Saudi Arabia, Turkey, and Dubai, attracting the attention of women, especially young girls. From weather and skin-friendly abayas to Abayas for new brides in traditional black to pastel colours and English shades, there is a colour and style for everyone and every season.

“Today’s abayas combine traditional modesty with modern elegance, offering designs that appeal to women from different geographies, each looking to express their unique identity while staying connected to their cultural roots”, said Karate champion Syed Falak after inaugurating the showroom. Falak added that Abaya is the pride of Muslim girls and women, and appreciated the wide collection on display at Ins Abaya.

Interacting with the media, Mr. Ilyas Shafiuddin and Mir Irshad Ali stated that “abayas have now become not only a symbol of security for women and girls but also a lifestyle statement. Ins Abaya has been designed and adorned to meet the refined tastes of girl students and sophisticated women. The abayas range from exceptionally high-quality light pink abayas for new brides to those suitable for working women and elderly ladies.”

Ins Abaya has branches in Abids, Toli Chowki, and Kukatpally, with plans to establish more branches in various cities across India.

“Many celebrities from Telangana, Andhra Pradesh, Maharashtra, and Delhi use Ins Abayas”, he added.